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Director of Business Development

Company: Crest Health Care
Location: Effingham
Posted on: January 23, 2023

Job Description:

Crest Health Care - Crest Healthcare Consulting provides management and consulting services for long-term care and rehabilitation facilities in Southern and Central Illinois. -
We are currently looking for a Director of Business Development/Marketing to support (2) of our facilities located in Charleston, IL and Paris, IL. This is a leadership position reporting to the Administrator and working in conjunction with our Vice President of Business Development to support the company in its efforts to achieve facility and regional goals and objectives. The focus is on increasing occupancy and revenue by providing a liaison relationship with hospital case workers, discharge planners, and physicians with hands-on support, guidance and direction to facility staff in the development and implementation of programs to enhance the customer experience and bring peace of mind to our customers.
**This position will cover (2) facilities within the Charleston, IL and Paris, IL areas. Preferred candidates must be available to travel.**

  • Create and maintain professional and working relationships with hospital Social Workers, Case Managers, Physicians, and other hospital personnel to secure new admissions to facilities
  • Communicate with Physicians for potential new referrals and market our services
  • Communicate and coordinate with financial office for accuracy of Census, verification of insurance information, Medicare, Medicaid eligibility. Manage internal admission process
  • Manage the referral flow and admissions process, including community sales, referral management, and admission experience
  • Meet census goals by working with the facility's interdisciplinary team
  • Lead the facility through weekly and monthly meetings to achieve business and personal professional goals
  • Guide the facility's internal and external sales program which ensures: strong customer, referral sources, and payer satisfaction, appropriate market penetration, positive public image, maximization of center case-mix and average daily census (ADC) goals.
  • Assists with market research, including competitive analysis, surveys, and demographic analysis
  • Works with Facility team to continuously improve systems that directly affect occupancy: inquiry procedures and skills, tour effectiveness, conversion techniques, follow-up systems, customer satisfaction and unplanned discharges.


    • Excellent interpersonal skills with professional appearance and presentation required
    • Ability to adjust work schedule based on community's business needs
    • Must be highly motivated go getter, able to work independently in a fast-paced environment
    • Strong computer, analytical, communication and problem-solving skills
    • A valid driver's license and reliable transportation
    • Must be flexible with hours -
    • Must be able to work independently with minimal oversight


      • Long term care: 2 years (Preferred)
      • Marketing: 2 years (Preferred)


Keywords: Crest Health Care, Decatur , Director of Business Development, Executive , Effingham, Illinois

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